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Brand teams with Marvel to create beauty-inspired comic book.
May 11, 2012
By: TOM BRANNA
Editor
Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics have co-created SpyGal, the first ever beauty-inspired comic book hero. The comic is available this month at Benefit counters. SpyGal’s “wise-cracking, pore-zapping persona” was modeled after the POREfessional pore minimizing primer—which has tallied more than one million units sold worldwide for the San Francisco based beauty brand. The SKU’s packaging evokes a vintage female action figur...
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